FREE SHIPPING on orders over $30

Privacy Policy

Effective Date: July 23, 2026

1. Introduction

Fire Ready Enterprise, LLC ("Company," "we," "us," or "our") operates the website FREstraps.com (the "Site"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase from us.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

Information You Provide Directly

We may collect the following personal information when you interact with our Site:

  • Name, email address, phone number, and mailing/billing address when you create an account or place an order
  • Payment information (processed securely through our payment processors — we do not store full credit card numbers)
  • Messages or inquiries submitted through our contact form
  • Account login credentials (username and password)

Information Collected Automatically

When you visit our Site, certain data is collected automatically, including:

  • IP address, browser type, and operating system
  • Pages viewed, links clicked, and time spent on the Site
  • Referring website or search terms used to find us
  • Cookie and similar tracking technology data (see Section 6)

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders, including sending order confirmations and shipping updates
  • To manage your customer account
  • To respond to your questions, comments, or customer service requests
  • To send promotional emails, newsletters, or product updates (with your consent where required)
  • To improve our Site, products, and overall customer experience
  • To detect and prevent fraud or unauthorized access
  • To comply with legal obligations

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

  • Service Providers: We work with trusted third-party vendors (e.g., payment processors, shipping carriers, email platforms) who assist us in operating our Site and fulfilling orders. These parties are contractually obligated to keep your information confidential.
  • Legal Compliance: We may disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of our company, customers, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Order and transaction records are generally retained for a minimum of seven (7) years for tax and accounting purposes. You may request deletion of your account at any time (see Section 8).

6. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience, analyze Site traffic, and understand how visitors use our Site. Types of cookies we may use include:

  • Essential Cookies: Required for the Site to function (e.g., shopping cart, login sessions)
  • Analytics Cookies: Help us understand visitor behavior (e.g., Google Analytics)
  • Marketing Cookies: Used to deliver relevant advertisements (if applicable)

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site.

7. Third-Party Links

Our Site may contain links to third-party websites, including our partnered vendors. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data (subject to legal retention requirements)
  • Opt-Out: Unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or contacting us directly
  • Do Not Sell: We do not sell personal information; no opt-out is required

To exercise any of these rights, please contact us using the information in Section 11.

9. Security

We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will promptly delete it. If you believe a child has provided us with personal information, please contact us immediately.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Fire Ready Enterprise

Website: FREStraps.com

Email: info@FREStraps.com

Phone: (941) 356-1895

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.